Two reasons. First and foremost, $4.99 lifetime is it enough to support a customer forever. You have servers to maintain, a customer support team to pay, and also you have to put food on the table. I’m pretty against “lifetime” and “unlimited lol pricing for hosted software.
Second, pricing is a signal. By pricing extremely low you’re going to attract people who care about getting the lowest price possible and from personal lived experience these are basically the worst, most demanding customers.
Second, pricing is a signal. By pricing extremely low you’re going to attract people who care about getting the lowest price possible and from personal lived experience these are basically the worst, most demanding customers.