Good. Let them yell, allow the system to break. I'm not convinced that the current status quo of paying for services via targetted advertising that amounts to quite a severe level of manipulation and tracking is tenable (nor desirable). Figure out something better.
The alternative is what we do now: a select group with tech savvy blocks advertisements, and lets the masses pick up the bill by 'accepting' ads and having their every movement online tracked.
The alternative is what we do now: a select group with tech savvy blocks advertisements, and lets the masses pick up the bill by 'accepting' ads and having their every movement online tracked.