Worth noting: the article's headline is one of those tricky situations where the summary isn't wrong, but should probably include more information.
FB allows advertisers to target at specific topics, and they've been blacklisting objectionable categories. But the blacklisting appears to be manual, so while "nazi" isn't a micro-targeting category, things like Josef Mengele and a white supremacist punk band are.
Manually keeping up with and out-thinking objectionable content keywords is a perpetual arms race. If FB wants to win it that way, they'll have to invest pretty hard in that space if they don't want a story like this every quarter.
FB allows advertisers to target at specific topics, and they've been blacklisting objectionable categories. But the blacklisting appears to be manual, so while "nazi" isn't a micro-targeting category, things like Josef Mengele and a white supremacist punk band are.
Manually keeping up with and out-thinking objectionable content keywords is a perpetual arms race. If FB wants to win it that way, they'll have to invest pretty hard in that space if they don't want a story like this every quarter.