I haven’t finished reading this, but what strikes me about the advice in the notes is that much of it is either contradictory or there exist counterexamples to the claims. For example, the reader is encouraged to start building, but is told you also need a good idea and that you can pivot but most good companies don’t start with a pivot. Counterexample: Slack was a pivot. We’re also instructed that you should build something that’s hard to replicate, but also that the thing you build first should be simple. What am I supposed to take away from this? If it’s simple, isn’t it almost surely replicable? Also, Netflix is a good counterexample: they just started with a DVD mail service, and were easily replicable by an incumbent, like Blockbuster. And the advice about not creating a market goes against what sometimes occurs through branding. The original Banana Republic sold “safari clothing”. There was no market for this before Banana Republic. Nor was there a market for energy drinks before Red Bull. I’m told that you should have a cofounder, yet is appears that there’s many examples of successful companies without one (eg Amazon, IKEA). I’m not sure if this appears in the document yet, but another piece of conventional wisedom I’ve heard is that you need to work on your startup full time or else (insert bad thing about you not being committed). But what about Nike, whose founder worked for 5 years as an accountant while he developed the business?
My point is that a lot of the advice I’ve heard about startups in general is framed (intentionally or unintentionally) as a series of directives that will optimize your chances of success. Moreover, no other additional context is provided to help you frame the advice, such that you can tell whether or not it’s applicable or appropriate advice to follow. The lack of context coupled with the existence of so many blatant counterexamples and contradictions prevents the advice from being useful.
(Note: I edited the last paragraph for clarity)
My point is that a lot of the advice I’ve heard about startups in general is framed (intentionally or unintentionally) as a series of directives that will optimize your chances of success. Moreover, no other additional context is provided to help you frame the advice, such that you can tell whether or not it’s applicable or appropriate advice to follow. The lack of context coupled with the existence of so many blatant counterexamples and contradictions prevents the advice from being useful.
(Note: I edited the last paragraph for clarity)