> Most successful businesses aren't based on revolutionary ideas, but rather improvements to the status quo. The media tends to focus on the revolutionary ideas, so it's easy to think that an idea isn't worth pursuing if it's not groundbreaking. But in my case, email marketing had been around forever when I started GMass but I found an unfulfilled niche and built a business out of it.
This is a really great paragraph. I think the part that I get hung up on is right at the end - how does one actually go about finding an unfulfilled niche? It seems like they are kind of difficult to find almost by virtue of them being unfulfilled.
This is a really great paragraph. I think the part that I get hung up on is right at the end - how does one actually go about finding an unfulfilled niche? It seems like they are kind of difficult to find almost by virtue of them being unfulfilled.