This will bring up very interesting questions about who owns real-life property in AR:
In the real world: Burger King is not allowed to enter a McDonalds property and plaster their ads all over the place!
But what about AR? Let's assume there is a really popular AR app and it supports placing ads in certain spaces. Would BK allowed to place virtual ads on real-world McDonalds property? Or would McDonalds have grounds for suing because their real-world property extends into AR?
In the real world: Burger King is not allowed to enter a McDonalds property and plaster their ads all over the place!
But what about AR? Let's assume there is a really popular AR app and it supports placing ads in certain spaces. Would BK allowed to place virtual ads on real-world McDonalds property? Or would McDonalds have grounds for suing because their real-world property extends into AR?