I've recently been shown a lot of ads for a service called "blinkist" where the idea is to provide short summaries of non-fiction books and I think your comment captures why that is a very bad idea. Reading and capturing an idea takes time; it can't be properly substituted by a few minutes of "listening to crucial insights from leading thinkers while you’re on the go."
Their business model is in a way the complete opposite of the ideas in the article (although there is admittedly a difference between fiction and non-fiction books):
They show pictures of very busy business people that can't fit a book into their tight schedule; one of their ads said something along the lines of "80% of successful managers read at least 20 books per year" (which is probably just completely mixing up correlation and causation).
Their business model is in a way the complete opposite of the ideas in the article (although there is admittedly a difference between fiction and non-fiction books):
They show pictures of very busy business people that can't fit a book into their tight schedule; one of their ads said something along the lines of "80% of successful managers read at least 20 books per year" (which is probably just completely mixing up correlation and causation).