Comment by lennyevans

Lena here: completely agree avip. In terms of fraud losses, most companies are really worried about fraudsters that can scale their operations, not super targeted attacks. If you can increase the cost (in terms of time and money) of committing fraud, it becomes less scalable and less profitable for the fraudster. So certainly, a fraudster can get a card embossing kit and start making cards, but this is going to be much slower. Without our solution fraudsters are just typing in a card number, which takes seconds! Unless each instance of fraud is highly valuable (for example, as is the case with banks as Julia mentioned earlier), the economics start to look worse and worse. On top of that (and this certainly applies more to any deep-learning based solutions trying to bypass us) our models will constantly improve and so we'll force the fraudsters to constantly improve any fake card generation, making the fraudsters spend time on that rather than defrauding.