> “Provide incentive for prospects to sign up for freemium but do not provide too much value so that free version of the product is enough.”
For me, Dropbox, Spotify and GitHub all do this - naming them as examples of companies that don't is plain wrong to me.
Dropbox: 2gb of storage is nothing (weird and a bit sickening, but still).
Spotify: The ads experience in Spotify is probably one of the worst user experiences I know - so no real value here.
GitHub: no private repos for free users (might have changed?) made me choose Bitbucket. No use without private.
All in all, I don't really agree with the article: I actually do believe that a not-amazing-but-still-great experience is the way to go. See: Asana. It's OK++ for free, but I pay because it's better when I pay.
For me, Dropbox, Spotify and GitHub all do this - naming them as examples of companies that don't is plain wrong to me.
Dropbox: 2gb of storage is nothing (weird and a bit sickening, but still).
Spotify: The ads experience in Spotify is probably one of the worst user experiences I know - so no real value here.
GitHub: no private repos for free users (might have changed?) made me choose Bitbucket. No use without private.
All in all, I don't really agree with the article: I actually do believe that a not-amazing-but-still-great experience is the way to go. See: Asana. It's OK++ for free, but I pay because it's better when I pay.