The million dollar question is how to get good rankings for good keywords without having to spend too much money. This article does a good job describing how to keep a successful site optimized but actually getting the rankings is not covered much.
Never, ever, let marketers send newsletters and promotional e-mails from the same IPs that the websites are hosted on. A rogue employee who violates the CAN-SPAM act may result in the entire website being blacklisted.
But the problem is all someone needs to do is just get the IP for the website from the email link and blacklist that too, so a different IP will not help much. The best solution for blacklisting is cloud hosting which has many IPs , so the odds of all being blacklisted are slim. Amazon s3 servers have like 100+ ips
Never, ever, let marketers send newsletters and promotional e-mails from the same IPs that the websites are hosted on. A rogue employee who violates the CAN-SPAM act may result in the entire website being blacklisted.
But the problem is all someone needs to do is just get the IP for the website from the email link and blacklist that too, so a different IP will not help much. The best solution for blacklisting is cloud hosting which has many IPs , so the odds of all being blacklisted are slim. Amazon s3 servers have like 100+ ips