A non-paying customer who doesn't listen to ads has absolutely zero value to Spotify.
I'd challenge this because they can convert to paid users or advertise the service via word of mouth, or probably provide other value as well (user data, listening habits, etc.).
However, even if these users have zero value to Spotify, then why terminate them? Spotify is getting some negative press over it, so it seems like a net loss for them...
I'd challenge this because they can convert to paid users or advertise the service via word of mouth, or probably provide other value as well (user data, listening habits, etc.).
However, even if these users have zero value to Spotify, then why terminate them? Spotify is getting some negative press over it, so it seems like a net loss for them...