Comment by icebraining

Realistically, it doesn't work like that. Sure, a few early adopters will see a temporary boost, but once it generalizes, the prices will drop to where the non-personalized ads stand today, whereas those will fall to the floor. Advertisers will still pay more, but the new margin will go to the platforms that do the personalization, not to the masses of undifferentiated podcasters, who have no market power.