At the end of the day, Google probably doesn't differentiate the two very much as they're both costs of doing business. I would expect Google to work in its interest to reduce these impositions (taxes, laws+fines, etc) where they can, but we shouldn't pretend the punitive value of fines is more than a cost calculation to them.
We also shouldn't pretend that the EU justification for fines is purely about citizen protection, they see this as a "tax" as well (though that is of course not their primary motivation). Otherwise, they would work harder on non-punitive approaches towards combating the ills of Google and the like. One would hope education and encouragement of alternatives and other positive-leaning approaches might be prioritized over a gavel.
We also shouldn't pretend that the EU justification for fines is purely about citizen protection, they see this as a "tax" as well (though that is of course not their primary motivation). Otherwise, they would work harder on non-punitive approaches towards combating the ills of Google and the like. One would hope education and encouragement of alternatives and other positive-leaning approaches might be prioritized over a gavel.