Comment by pytyper2

They can't solve it because in many cases you are not buying from amazon, you are buying from some rando merchant who posted an ad. Unless it is sold by amazon (not FBA or seller fulfilled) the relationship is no different than Buy It Now on Ebay. The actual risk is that people realize this and generally stop thinking of amazon as premium and realize it is pretty much another eBay style marketplace in disguise. The only possible solution is to run a process like StockX, but good luck training seasonal workers to spot some fake Yeezy sneakers... I guess they could buy StockX and outsource authentication of Luxury brand items that are not received from an official supply chain. I'm with you though, it needs to be solved, not just accounted for.