Ask HN: Did offering a money-back guarantee help your business?
I assume it will boost initial conversions significantly, but does it produce a long term net gain?
As a consumer, I've seen approaches ranging from very generous "no questions asked", to "you can have a refund if you jump through 100 hoops", to "all sales are final". Are there any guidelines around which approach to use?
I'm specifically concerned about one-time digital purchases, where once the customer has the file/valuable info there's nothing to stop them from keeping it and requesting a refund.
As a consumer, I've seen approaches ranging from very generous "no questions asked", to "you can have a refund if you jump through 100 hoops", to "all sales are final". Are there any guidelines around which approach to use?
I'm specifically concerned about one-time digital purchases, where once the customer has the file/valuable info there's nothing to stop them from keeping it and requesting a refund.