It doesn't, though. They are obligated to immediately remove this as soon as they attain knowledge of the infringement.
You, however, are cheerleading an obligation to somehow prevent anything infringing on anyone's rights from appearing online in the first place – which is just practically impossible, and any forced attempt is bound to massively cut into free speech.
After all, there's no registry of copyrighted content. Everything creative is copyrighted automatically. If I take a photo of a tree and send it to you, according to Article 13 a service like Instagram now has to (a) make best efforts to acquire a license for that photo from me and (b) prevent you from uploading it there – how on earth should they do either?
Making platforms directly liable for all posts/uploads in practice just means they can no longer accept posts/uploads – not that artists will magically get rich.
You, however, are cheerleading an obligation to somehow prevent anything infringing on anyone's rights from appearing online in the first place – which is just practically impossible, and any forced attempt is bound to massively cut into free speech.
After all, there's no registry of copyrighted content. Everything creative is copyrighted automatically. If I take a photo of a tree and send it to you, according to Article 13 a service like Instagram now has to (a) make best efforts to acquire a license for that photo from me and (b) prevent you from uploading it there – how on earth should they do either?
Making platforms directly liable for all posts/uploads in practice just means they can no longer accept posts/uploads – not that artists will magically get rich.