Unfortunately UX people seem to hate boring and/or simple stuff...
Many years ago I was working on a project for a major UK high street bank, and on the team was a designer who genuinely believed "users like a challenge". No users do not like a challenge. Users like spending the absolute minimum time possible doing their online banking, then they like getting on with their lives.
I believe he later went on to win loads of awards... as judged by other designers. Anyway a large part of why the web sucks and runs like molasses is guys like that.
Many years ago I was working on a project for a major UK high street bank, and on the team was a designer who genuinely believed "users like a challenge". No users do not like a challenge. Users like spending the absolute minimum time possible doing their online banking, then they like getting on with their lives.
I believe he later went on to win loads of awards... as judged by other designers. Anyway a large part of why the web sucks and runs like molasses is guys like that.