The literary typeface for a UGC site is a bold design choice. On its own it suggests static content and lack of community, but then that's balanced by all the social flair on the AMA cards so I think it works. But very tricky to pull off. :-)
It's interesting in general that the design language for signaling "for women" (and "exclusive") is so incongruous with the design language of UGC.
It's interesting in general that the design language for signaling "for women" (and "exclusive") is so incongruous with the design language of UGC.