How important is the classical search in your daily life and/or for your product?
Most of the tools and services that I have used over the past years were not found via classical search at all – and I barely use it to discover something new. For regular users, it's more of a bookmark hack – you already know what you want and search is two extra clicks between A-B.
Nonetheless, it is still a huge market driven by advertising. And seems so F lame – that it is still the beginning of many customer journeys. (user searches blablabla, clicks on blablabla)
Why? Is it still important for you and the people around you?
Most of the tools and services that I have used over the past years were not found via classical search at all – and I barely use it to discover something new. For regular users, it's more of a bookmark hack – you already know what you want and search is two extra clicks between A-B.
Nonetheless, it is still a huge market driven by advertising. And seems so F lame – that it is still the beginning of many customer journeys. (user searches blablabla, clicks on blablabla)
Why? Is it still important for you and the people around you?