But Apple is a luxury and lifestyle brand. And as good as their hardware is, it's not particularly hard to replicate, especially if they were operating on the same profit margins as everybody else. Apple has to zealously maintain their brand, which means limiting both supply and product lineup. Otherwise they may as well change their name to Sony.
Amazon has an enormous lead in scale. More importantly, the only way to defend that lead is to consume as much market demand as they can, which puts downward pressure on their prices.
Too much market share would be the death of Apple. Too little market share would be the death of Amazon.
Amazon has an enormous lead in scale. More importantly, the only way to defend that lead is to consume as much market demand as they can, which puts downward pressure on their prices.
Too much market share would be the death of Apple. Too little market share would be the death of Amazon.