Comment by keiferski

This book follows the recent trend of: find obvious slightly un-talked-about idea, create a fancy sounding term to describe it (preferably with as few words as possible - one is best, like Blink or Outliers.) These words should be vague and have hundreds of meanings - 'work', 'deep', or 'source', for example. Then, while you could summarize the idea in a single page, write 100+ pages framing the issue as a fundamental shift in one's perception. Finally, go on a media tour to promote it.