There is research being done on targeted advertisement, and apart from the obvious effect of altering your behaviour and your attention, there has been research shown that it can go as far as changing self-perception.[1]
So to claim that there is no downside to targeted marketing is simply false. We have very little understanding what sort of effects it has on consumers, and as far as we know they're not all good.
There is no reason to believe any deliberation on part of consumers here is rational. The relationship between self harm and social media usage in adolescents are well documented as well.
So it is quite ironic to assert that being concerned about facebook's behaviour is 'ideological', when in fact advocates seem to willfully ignore evidence that suggests that we're playing dice with people's psychology here.
So to claim that there is no downside to targeted marketing is simply false. We have very little understanding what sort of effects it has on consumers, and as far as we know they're not all good.
There is no reason to believe any deliberation on part of consumers here is rational. The relationship between self harm and social media usage in adolescents are well documented as well.
So it is quite ironic to assert that being concerned about facebook's behaviour is 'ideological', when in fact advocates seem to willfully ignore evidence that suggests that we're playing dice with people's psychology here.
[1]https://hbr.org/2016/04/targeted-ads-dont-just-make-you-more...