I think the question maybe is why users in social media spaces can't .... be more creative?
I used to use Geocities and yeah the internet and HTML were sort of synonymous. As users my friends and I all had pages we'd do things on and show each other.
I suspect the issue is that long term that doesn't bring in users who DO NOT want to do that and thus your user base is limited, and once you make a place that does appeal to the folks who don't want to dip their toes in code.... you just stick everyone there.
I used to use Geocities and yeah the internet and HTML were sort of synonymous. As users my friends and I all had pages we'd do things on and show each other.
I suspect the issue is that long term that doesn't bring in users who DO NOT want to do that and thus your user base is limited, and once you make a place that does appeal to the folks who don't want to dip their toes in code.... you just stick everyone there.