Comment by mycorrhizal

I definitely don't contest the amount of tracking these companies do. I wouldn't even be surprised if it goes beyond what I can even imagine. But when it comes to control can we at least attempt to quantify it or at least make it a bit more exact. For example I'm positive these companies have influence over what brand of headphones I buy next, but I'm even more positive, at least on a personal level, that these companies have zero influence when it comes to convincing me to take money out of my IRA and using it to buy something I can't afford. Frankly what I'm getting at is I buy into the argument that these companies can influence smaller behaviors, like restaurant A or B but I'm really dubious of their influence reaching to more important decisions like to get a divorce or not maxing out my 401k and/or IRA. So I find myself not really caring about their influence because I don't think it pertains to the big decisions that I really care about.