This acquisition will fail if Whitney, Neal and the HelloSign team isn't given the freedom and authority to direct integration, marketing and product direction going forward.
HelloSign has demonstrated competencies Dropbox has not. Great that Dropbox nailed sync, desktop integration and sharing years ago; but since then they've done little to show any vision or execution in marketing, sales or product direction.
As a Dropbox shareholder and user I am hoping the Dropbox team will give their HelloSign colleagues the freedom and authority needed to save Dropbox from almost certain failure. The sync, store and search ship sailed long ago.
There are two more acquisitions I'd like to see Dropbox make this year of private companies to round out the product line.
HelloSign has demonstrated competencies Dropbox has not. Great that Dropbox nailed sync, desktop integration and sharing years ago; but since then they've done little to show any vision or execution in marketing, sales or product direction.
As a Dropbox shareholder and user I am hoping the Dropbox team will give their HelloSign colleagues the freedom and authority needed to save Dropbox from almost certain failure. The sync, store and search ship sailed long ago.
There are two more acquisitions I'd like to see Dropbox make this year of private companies to round out the product line.