If it's harder to leave than it is to join, then I'm not using your stuff. It's mildly condescending and very transparent and so I don't want/need to deal with it. If you believed in your product, you wouldn't do it.
I subscribed to the New York Times with a simple one-step "put in your credit card deets". One year later I was going to leave the country so tried to cancel it. After several steps of forms you get the phone number of someone to call to cancel (remember phone calls?!). They put the hard sell to stay.
My plans changed, I stayed in the country. I really loved my NYTimes subscription (I miss my crosswords) - but ain't no way I'm signing up again until they make it equally easy to leave as it is to join. I apply that to every company I deal with now.
I subscribed to the New York Times with a simple one-step "put in your credit card deets". One year later I was going to leave the country so tried to cancel it. After several steps of forms you get the phone number of someone to call to cancel (remember phone calls?!). They put the hard sell to stay.
My plans changed, I stayed in the country. I really loved my NYTimes subscription (I miss my crosswords) - but ain't no way I'm signing up again until they make it equally easy to leave as it is to join. I apply that to every company I deal with now.