Apple is far behind its competitors in pretty much every area except hardware. They are still terrible at running stable web services. There is a new critical bug or security hole in their OS every month. And all of their non-hardware offerings - Apple Maps, Apple Music, iCloud, iTunes, Siri etc. - range from very bad to average.
IMO they need to be investing a LOT more on the software side of things if they intend to stay competitive, especially since iPhone sales are already drying up.
IMO they need to be investing a LOT more on the software side of things if they intend to stay competitive, especially since iPhone sales are already drying up.