Comment by frereubu

I hadn't thought of it like this before, but the cargo cult metaphor is spot on. It reminds me of when I was studying sculpture and one of the tutors said that there were plenty of people "making things that look like art," but those things weren't true artworks, as if they lacked a soul of some kind. It now feels like Apple are "making things that look like Apple products," but aren't delivering the deep quality which that used to entail.