I was intrigued, but after visiting your website I'm ambivalent. The only way to truly combat shilling is to fully embrace a model where each person sees reviews only from their own personal network of sources— this drastically reduces the "eyeball multiplier" that makes mass media so attractive to marketers.
But seeing things like "Top 3 Recommended" on your website makes me believe you're falling into the same trap everyone else is, at least partially. I don't care how sophisticated your detection of paid content is; you simply can't win a direct war against these pathogens (marketers). The only way to win is not to play, i.e. don't provide a platform for mass reach in the first place. Mass media is really a type of monoculture, with all the same weaknesses.
Unrelated: how do you plan to solve the problem of identifying and classifying essentially every product in existence? Resolving duplicates, slight variants, etc. is a very hard problem, as is categorization.
But seeing things like "Top 3 Recommended" on your website makes me believe you're falling into the same trap everyone else is, at least partially. I don't care how sophisticated your detection of paid content is; you simply can't win a direct war against these pathogens (marketers). The only way to win is not to play, i.e. don't provide a platform for mass reach in the first place. Mass media is really a type of monoculture, with all the same weaknesses.
Unrelated: how do you plan to solve the problem of identifying and classifying essentially every product in existence? Resolving duplicates, slight variants, etc. is a very hard problem, as is categorization.