I can't see the logic. McDonald's submitted multiple affidavits, brochures, menus, packaging and actual sales figures. What else could they possibly do to prove a trademark is being used?
If that's not enough to prove the use of a trademark, then the value of registering a trademark in Europe has plummeted to zero.
If that's not enough to prove the use of a trademark, then the value of registering a trademark in Europe has plummeted to zero.