Before that we had (and still have) Magic the Gathering. I remember spending a huge amount on money on "boosters": packs of random cards with a chance of containing a good or rare one.
Then you had (still have) Mac Donald and their monopoly game.
And you had (and still have) the TV games where you could send a text, and before that call, for a chance to win, with ads during kids show. And before that, you could send a letter.
In France we had a sweet called "mistral gagnant", which you bought because if the sweet was a winner, you'd get another one for free.
I'm pretty sure things existed way, way, before that, I'm just not aware of it.
Then you had (still have) Mac Donald and their monopoly game.
And you had (and still have) the TV games where you could send a text, and before that call, for a chance to win, with ads during kids show. And before that, you could send a letter.
In France we had a sweet called "mistral gagnant", which you bought because if the sweet was a winner, you'd get another one for free.
I'm pretty sure things existed way, way, before that, I'm just not aware of it.