> That's bad news for soda giants, who want to grow their market.
Hasn't Coca-Cola been extremely pro-active recently in tackling obesity since it became clear that sweet drinks were a major problem?
They've almost completely replaced their flagship brand and formula with the zero sugar variant. They're not even promoting it as an alternative any more - the 'Zero' on the cans has been getting smaller and smaller and the black branding has been shrinking as well, and they seem to be getting retailers to suggest it as the default as well.
I guess they think they're able to grow their market by being healthier and helping their customers to be healthier.
Hasn't Coca-Cola been extremely pro-active recently in tackling obesity since it became clear that sweet drinks were a major problem?
They've almost completely replaced their flagship brand and formula with the zero sugar variant. They're not even promoting it as an alternative any more - the 'Zero' on the cans has been getting smaller and smaller and the black branding has been shrinking as well, and they seem to be getting retailers to suggest it as the default as well.
I guess they think they're able to grow their market by being healthier and helping their customers to be healthier.