My partner is a talented designer and wants to start their own fashion brand and I'm curious to see if any of y'all have advice relevant to this. Perhaps funding or marketing tips, book recommendations, etc?
Thanks!
Someone asked, "What makes the brand unique?" Here's my partner's answer:
> I create futuristic, gender neutral clothing for people who are looking for something other than the tired trends that get rehashed over and over again. It will be versatile enough to wear casually on the street or in a board room meeting. My target customer is the investment shopper who wants to create their own signature look and a reliable wardrobe without feeling pressured to buy more and more clothing each season.
Thanks!
Someone asked, "What makes the brand unique?" Here's my partner's answer:
> I create futuristic, gender neutral clothing for people who are looking for something other than the tired trends that get rehashed over and over again. It will be versatile enough to wear casually on the street or in a board room meeting. My target customer is the investment shopper who wants to create their own signature look and a reliable wardrobe without feeling pressured to buy more and more clothing each season.