>and get volumes up again by making sure that they have attractive premium products that people can afford.
Another thing would be to offer entry-level products that get people into the ecosystem. Like the iPhone SE - smaller and less capable, but profitable at lower prices than newer models. Basically, keep a lower step on the ladder - it makes it easier to get aboard.
Another thing would be to offer entry-level products that get people into the ecosystem. Like the iPhone SE - smaller and less capable, but profitable at lower prices than newer models. Basically, keep a lower step on the ladder - it makes it easier to get aboard.