Apple's next move is to compete by charging reasonable rates, instead of completely unreasonable ones. Netflix is a low chargeback risk, high volume customer and should expect to be paying 1.5-2% for an initial charge and even less for continued payments on the same card. Apple is charging 30% for the first year of payments and 15% after that.
30% is reasonable for an app from an unknown dev where the platform might have to eat a large refund after the dev disappears and the app turns out to have been a scam. charging that same rate to netflix for subscription payments is price gouging, plain and simple.
As the article says, apple was making somewhere on the order of $700k per day off Netflix's transaction fees. For doing basically nothing. Netflix is obviously willing to pay more than basic credit card processing fees for the convenience factor of having in-app billing on iOS, so all apple needs to do to keep that business is to be willing to negotiate.
30% is reasonable for an app from an unknown dev where the platform might have to eat a large refund after the dev disappears and the app turns out to have been a scam. charging that same rate to netflix for subscription payments is price gouging, plain and simple.
As the article says, apple was making somewhere on the order of $700k per day off Netflix's transaction fees. For doing basically nothing. Netflix is obviously willing to pay more than basic credit card processing fees for the convenience factor of having in-app billing on iOS, so all apple needs to do to keep that business is to be willing to negotiate.