The main issue with retargeting is that most advertiser go all-in with it.
Instead of being a (friendly?) reminder that "hey, want to check us out again?", it's more like "hi, you've seen this 25 times at least, you sure you don't want to click me?"
So they spend an awful lot of money on what is visual spam rather than being a bit more measured in their frequency cap.
Instead of being a (friendly?) reminder that "hey, want to check us out again?", it's more like "hi, you've seen this 25 times at least, you sure you don't want to click me?"
So they spend an awful lot of money on what is visual spam rather than being a bit more measured in their frequency cap.