Autoplay is a cancer that spread across the popular media platforms. Facebook, YouTube, and Netflix seem to have all abandoned the idea that the app shouldn't play distracting video and sound without prompting. (I haven't checked Hulu in years, I don't know what they're up to.)
Remember when it was annoying pop-ups that auto-played video and sound? Now it's a feature to extract as many watch-time minutes from users as possible. I guarantee it's all A/B testing looking for a few points of uptick in watch time.
Remember when it was annoying pop-ups that auto-played video and sound? Now it's a feature to extract as many watch-time minutes from users as possible. I guarantee it's all A/B testing looking for a few points of uptick in watch time.