It's interesting reading this thread as one of the founders of Star Sonata, a space MMO that launched in 2004. Star Citizen has a lot of hype and a lot of money, but people seem to hate the game/results. Our players for the most part love our game and keep playing and subscribing even after more than a decade, but I can't for the life of me get the marketing right, so have been unable to bring in new players in any kind of numbers. I just wish 1% of the players who paid for Star Citizen even knew about Star Sonata.
For a while back in 2007-ish Google ads were working really well and bringing in paying players at about $35 cost to acquire each and they were worth more than $200 over their lifetime, but something changed almost over night and Google ads got more competitive and almost no amount of money would bring people in. I'm sitting here with a game that people like and will pay for but can't figure out anymore how to acquire them.
For a while back in 2007-ish Google ads were working really well and bringing in paying players at about $35 cost to acquire each and they were worth more than $200 over their lifetime, but something changed almost over night and Google ads got more competitive and almost no amount of money would bring people in. I'm sitting here with a game that people like and will pay for but can't figure out anymore how to acquire them.