Your goal is to find clients who will value your work, your time, your reputation, and the value you bring to their business. I have no qualms quoting a high hourly rate because I see it as a way to weed out bad clients. If that proves challenging from a sales standpoint, perhaps raise your rate and then come up with some BS reason why you can offer them a discount (which brings you back to the rate you actually want). They think they're getting a deal, you're still happy with your rate, everybody wins. :)
Your goal is to find clients who will value your work, your time, your reputation, and the value you bring to their business. I have no qualms quoting a high hourly rate because I see it as a way to weed out bad clients. If that proves challenging from a sales standpoint, perhaps raise your rate and then come up with some BS reason why you can offer them a discount (which brings you back to the rate you actually want). They think they're getting a deal, you're still happy with your rate, everybody wins. :)