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Comment by TheBeardKing
The problem I see with companies selling private polls, is there's an incentive to release less accurate public polls. Why give away the good info for free, when the more accurate info is worth tons of money? A company wouldn't necessarily need to falsify the polling data, just poll less rigorously to produce a misleading result. Could current oversight prove that they were being intentionally misleading? Producing private results which counter the public results would make for very good business.