This is clearly Tumblr's Digg moment. They are going to have a 100% write down on this one.
It is also worth adding Twitter has built a reasonable ad business and they are full of just as much porn as Tumblr. Google actually shows ads for porn and other adult services on their platform. If any of the higher ups at Verizon are reading this:
- Fire everyone involved in the NSFW filtering. Clearly this wasn't even tested.
- Fire everyone who thought NSFW material had to be purged from your platform.
There is a short window where you can reverse the decision and benefit from all of the people who were reminded Tumblr existed. After that window closes, your business is dead.
It is also worth adding Twitter has built a reasonable ad business and they are full of just as much porn as Tumblr. Google actually shows ads for porn and other adult services on their platform. If any of the higher ups at Verizon are reading this:
- Fire everyone involved in the NSFW filtering. Clearly this wasn't even tested.
- Fire everyone who thought NSFW material had to be purged from your platform.
There is a short window where you can reverse the decision and benefit from all of the people who were reminded Tumblr existed. After that window closes, your business is dead.