It's notable that they expect to "lose 90%" of those subscribers when they end the current "£1 for a month" introductory offer, which is being pushed by a huge celebrity-endorsed advertising campaign on the London underground. So the actual figure is nearer 10,000 subscribers.
What IS interesting though is the potential to walk away from the advertising model to achieve less biased news. It's Murdoch, so it won't happen, but it would be a fascinating experiment. Shamelessly borrowing from Chomsky's "Propaganda Model" (http://en.wikipedia.org/wiki/Propaganda_model), mass media can never truly hold discussion & debate beyond the framework laid down by the interests of business. Whether journalists recognize it or not, there will always be limits on what they can say. Because to publish truly controversial material would be to terminate your public voice (i.e. no advertising, no revenue, no company).
The Web, with near-zero distribution costs, is the first time in history that it has become economical viable to escape advertising, by only needing to charge people a modest amount: the principle cost is investigative journalism, and there is a very helpful correlation between "well-connected Web user" and people who believe it is important to support an independent media outlet.
What IS interesting though is the potential to walk away from the advertising model to achieve less biased news. It's Murdoch, so it won't happen, but it would be a fascinating experiment. Shamelessly borrowing from Chomsky's "Propaganda Model" (http://en.wikipedia.org/wiki/Propaganda_model), mass media can never truly hold discussion & debate beyond the framework laid down by the interests of business. Whether journalists recognize it or not, there will always be limits on what they can say. Because to publish truly controversial material would be to terminate your public voice (i.e. no advertising, no revenue, no company).
The Web, with near-zero distribution costs, is the first time in history that it has become economical viable to escape advertising, by only needing to charge people a modest amount: the principle cost is investigative journalism, and there is a very helpful correlation between "well-connected Web user" and people who believe it is important to support an independent media outlet.