The trend I've noticed is that AWS makes a lot of very half-baked services that appear to compete with third-parties, but provide about 10% of the features and usability. Maybe they're hoping that's enough for the bulk of users (and maybe it is), but from what I've seen, if you want to do anything serious, you still have to use a third-party.
Take CloudWatch for example. It's technically "competing" with Splunk, Datadog, and other logging/metrics services. But the usability of CloudWatch is beyond poor - it's slow, the UI is terrible, and has tons of limitations. It provides just barely enough usability that hobbyist users can use it. But most serious businesses will revert to Splunk or Sumo Logic or Datadog.
Another issue I have with AWS is that they simply provide too many ways to do the same thing. I want to run a container. Should I use ElasticBeanstalk? ECS? Fargate? EC2 with Docker? I've been using AWS for years, so I get the subtle differences, but some users just want to click a button and be done with it, which is where third-parties can excel.
Take CloudWatch for example. It's technically "competing" with Splunk, Datadog, and other logging/metrics services. But the usability of CloudWatch is beyond poor - it's slow, the UI is terrible, and has tons of limitations. It provides just barely enough usability that hobbyist users can use it. But most serious businesses will revert to Splunk or Sumo Logic or Datadog.
Another issue I have with AWS is that they simply provide too many ways to do the same thing. I want to run a container. Should I use ElasticBeanstalk? ECS? Fargate? EC2 with Docker? I've been using AWS for years, so I get the subtle differences, but some users just want to click a button and be done with it, which is where third-parties can excel.