Any article on why US manufactures of vehicles focus on trucks instead of cars and does not mention the chicken tax [1] has not really done their homework. In 1965 a 25% tax was put on imported trucks due to a trade fight with Europe on chicken imports. This 25% tax is still in effect today. SUVs were also put in the truck category for some time and it is not clear which truck like vehicles will be taxed. This is why almost all trucks and SUVs made by non-US companies are manufactured in the US.
Profit margins on US made trucks have been much larger than autos for a long time(mostly due to this tax) and I imagine that all the marketing of the US auto companies over 40 years to get people to buy them instead of sedans has had quite an effect. Once a large number of people are driving tall trucks and SUVs, driving a car is much less comfortable, as you can't see past the truck in front of you from a low sedan.
Profit margins on US made trucks have been much larger than autos for a long time(mostly due to this tax) and I imagine that all the marketing of the US auto companies over 40 years to get people to buy them instead of sedans has had quite an effect. Once a large number of people are driving tall trucks and SUVs, driving a car is much less comfortable, as you can't see past the truck in front of you from a low sedan.
[1]https://en.wikipedia.org/wiki/Chicken_tax