Closed source I understand, they must have something in there they don't want to give away completely for free. But "no commercial use" just cuts out something like 90% of the user base. Because depending on your definition of those terms it would also apply to anyone building anything with it that they plan on selling in the future. Even paid tutorials on how to use it would be out of the question.
It's like "how to not get people to use your tool" 101
It's like "how to not get people to use your tool" 101