The primary issue is Google’s complete lack of knowledge and apathy regarding Enterprise sales. I’m sure they have plenty of employees with experience and understanding of the Enterprise business but their entire culture and management layer is way too heavily weighted toward engineering to successfully sell to the Enterprise. Slootman was probably right in that Google needs a major aquisition to bring in a global sales culture rather than trying to build it from scratch. And then the old guard needs to not crush that culture. Activist employees won’t make it any easier to grow their Enterprise business as every company in the world has things you can protest about.
Perhaps Google should focus on undercutting Amazon and Micosoft at the low end while building up their cloud capabilities and Enterprise sales culture. And then really go after the large customers 2 years from now.
Perhaps Google should focus on undercutting Amazon and Micosoft at the low end while building up their cloud capabilities and Enterprise sales culture. And then really go after the large customers 2 years from now.