I think micropayments are a classic example of a solution that seems sensible to engineering under the assumption that humans are rational beings, but in the real world it falls apart because they aren't.
The hardest part of making a sale isn't the price--it's getting the customer to say yes. With micropayments you ask the customer to say yes every time they click a link. This imposes a cognitive/mood/whatever penalty every time they consider viewing your content. No wonder it hasn't taken off.
A better solution from a market psychology standpoint would be to sell an all access pass to the content on 10, 100, or 1000 websites. Monthly auto rebill. Just one purchase decision for life and with enough sites the perceived value is high. Not sure why we aren't seeing more of this -- if anyone works at a media conglomerate feel free to reply :)
The hardest part of making a sale isn't the price--it's getting the customer to say yes. With micropayments you ask the customer to say yes every time they click a link. This imposes a cognitive/mood/whatever penalty every time they consider viewing your content. No wonder it hasn't taken off.
A better solution from a market psychology standpoint would be to sell an all access pass to the content on 10, 100, or 1000 websites. Monthly auto rebill. Just one purchase decision for life and with enough sites the perceived value is high. Not sure why we aren't seeing more of this -- if anyone works at a media conglomerate feel free to reply :)