The very idea that the aggregator (Google) should pay the advertisers (news sites) for directing traffic to them is just patently absurd. By common sense, it should be the other way around. Sadly, the traditional media has a massive conflict of interest here, so the issue passed at least in my part of EU with little to no ado.
But once the member states start enacting the directive to legislation, the manure will surely meet the propeller. No amount of regulation can change fundamental economic facts. Once Google News starts going black around EU, and the search engine traffic & revenue disappearing from the publishers, I am sure they will be soon very eager to license their content at zero cost, or less.
But once the member states start enacting the directive to legislation, the manure will surely meet the propeller. No amount of regulation can change fundamental economic facts. Once Google News starts going black around EU, and the search engine traffic & revenue disappearing from the publishers, I am sure they will be soon very eager to license their content at zero cost, or less.