This reminds me of the youtube beauty gurus who will get paid 25k to give a positive review of the client's product, but can make 85k from the same client for leaving a negative review of a competitor's client.
Relevant quote, ""A brand I consulted with asked me to inquire about working with a top-level beauty influencer. The influencer's management offered me these options: 1) $25K — product mention in a multi-branded product review. 2) $50K–$60K — dedicated product review (price determined by length of video). 3) $75K–$85K — dedicated negative review of a competitor's product (price determined by length of video). 4) A minimum 10% affiliate link or code to use on IG and YT."
https://www.revelist.com/beauty-news-/beauty-influencer-nega...
Relevant quote, ""A brand I consulted with asked me to inquire about working with a top-level beauty influencer. The influencer's management offered me these options: 1) $25K — product mention in a multi-branded product review. 2) $50K–$60K — dedicated product review (price determined by length of video). 3) $75K–$85K — dedicated negative review of a competitor's product (price determined by length of video). 4) A minimum 10% affiliate link or code to use on IG and YT."