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Comment by cache_miss

As a former BMW fanboy, here's my take:

1) Over the past decade, BMW has snuffed the enthusiast/semi-enthusiast crowd to cater to mainstream luxury buyers.

2) Anecdotally, I've noticed that the Tesla buyers of today were the BMW/Audi buyers of yesterday.

Who's still interested in new BMWs?

parent cache_miss 8 years ago

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